Overview

Cellophane inaugurated a consumer revolution. Its sanitary wrapping enabled producers and retailers to attractively display their products and allowed consumers to see what they were buying. DuPont scientist William Hale Charch developed a moisture-proofing system for cellophane in 1927. After that, a series of price cuts and an aggressive marketing campaign portraying cellophane as essential to a cleaner, healthier lifestyle made the film one of the company’s top products. By 1938 its sales accounted for 25 percent of DuPont’s annual profit.

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